Conditioners help to return hair to its normal what?

• A. Color
• B. Texture
• C. pH
• D. Moisture level

Answer: (C)

Conditioners are formulated to bring hair back to its natural acidity. Hair’s normal state is slightly acidic, roughly a pH of 4.5 to 5.5. After cleansing or chemical services, the pH can rise, lifting the cuticle and leaving hair rough and drier. Conditioning products include pH-balancing ingredients that push the pH back toward the hair’s natural level. When the pH is restored, the cuticle lays flatter, moisture is better retained, and the hair feels smoother and looks healthier. While moisture and texture are influenced by this balance, the main purpose here is reestablishing the normal pH.